Small Business Saturday Is November 26th

Monday, November 21st, 2022 -- 8:30 AM

Small Business Saturday is Nov. 26, the Saturday after Thanksgiving. While small business owners appreciate a day that is dedicated to mom-and-pop shops across Wisconsin, they also want to remind consumers that they should support small business every day of the year – especially after the mandated shutdowns from the COVID-19 pandemic, followed by supply chain challenges, inflation, and their biggest problem right now: trouble finding qualified workers.

Small business owners are already struggling. According to a recent NFIB study, labor remains the top concern for our small business owners, with 46% reporting job openings they couldn’t fill. More bad news: NFIB’s small business optimism index remains below the 48-year average thanks to inflation, supply chain issues, and skepticism of the economic future.   

Last year, spending at independent shops and restaurants on Small Business Saturday reached an estimated $23.3 billion, up 18% from $19.8 billion the year before and a substantial increase from the $19.6 billion spent in 2019.

Feel free to contact us with questions and/or comments.