Wisconsin Tourism Up Last Year

Sunday, August 14th, 2022 -- 10:18 AM

Wisconsin saw a total economic impact of $20.9 billion in 2021, which was 21% higher than 2020’s $17.3 billion. Last year, 1 in 21 jobs were supported by tourism with 169,000 tourism jobs, which was 7% higher than 2020’s 157,000 jobs. Wisconsin saw 102.3 million visitor trips to the state last year, which was 13% higher than 2020’s 90.7 million. Wisconsin collected $1.4 billion in state and local taxes last year, which was 19% higher than 2020’s $1.2 billion. For federal taxes, Wisconsin collected $1.2 billion, which was 14% higher than 2020’s $1 billion. Each Wisconsin household would need to pay $580 to maintain the current level of government services generated by tourism spending, which is 20% higher than 2020’s $485.

For Clark County in 2021, they saw $55 million in business sales, a 12.4% increase over 2020’s $49 million. Directo visitor spending was $33.8 million, a 20.5% increase over 2020’s $28.1 million. Clark County had 347 tourism jobs, a 5.1% increase over 2020’s 330. Clark County saw $7.6 million in total labor income, a 7.8% increase over 2020’s $7.1 million. Finally, Clark County collected $3 million in state and local taxes, a 8.8% increase over 2020’s $2.8 million.

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