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Dairy Industry Holds First-Ever Online Championship Cheese Auction

Sunday, May 3rd, 2020 -- 6:10 AM

Dairy industry suppliers, marketers and processors joined the first-ever online Championship Cheese Auction last week and raised more than $93,000 to support the contest, scholarship programs and educational workshops of the Wisconsin Cheese Makers Association.

Proceeds from the annual sale have also been used to support the construction of the new Center for Dairy Research at the University of Wisconsin-Madison, the new dairy pilot plant at UW River Falls and the Davis Dairy Plant at South Dakota State University. "The coronavirus pandemic brought change and delay for our industry gathering, CheeseExpo, and we wanted to try to retain this tribute to great cheesemaking," said WCMA Director John Umhoefer.

He continued, "We are very thankful that so many industry people joined to watch this live auction, to bid and to support our educational efforts at WCMA." Additionally, the auction offers supplier partners and processors a chance to thank and support the cheese companies that make the industry famous. (Wisconsin Ag Connection)

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