Two Dairy Marketing Experts Paint a Rosier Picture for Wisconsin Dairy
Friday, April 10th, 2020 -- 9:30 AM
(Wisconsin Ag Connection) -The Professional Dairy Producers of Wisconsin welcomed two more dairy marketing experts to its Dairy Signal webcast on Thursday who both painted a more optimistic picture about the times we live in.Ag Economist Dan Basse of AgResource Company says he estimates that the value of Class III milk has dropped nearly $4.00 per hundred since the COVID-19 pandemic began. But he said the day will come where the world gets back to more stable times. He feels that once a vaccine comes on to the market, more people will feel comfortable going back to restaurants, theaters and social gatherings. On a personal level, Basse said he has made adjustments to his own family's dairy farm by focusing more on efficiency rather than maximum production. Basse says if there's any silver lining about the situation, it's that farmers are able to save money on fuel and feed costs, both of which have fallen substantially as a result of the pandemic. Jay Joy of Milk Money LLC added that business owners need to keep the effects of the pandemic in perspective.
Despite the milk futures markets being down for the next six months, he reported that fall prices are already looking much better. He also feels structural changes will need to be made to the industry once life returns to normal. PDPW's Shelly Mayer also lifted the spirits of the audience by reminiscing about her time alone outside this week looking at the Super Moon in the sky. This week's Dairy Signal programs have been archived on PDPW's website and are free of charge for anyone to access. More live sessions will continue next Tuesday, Wednesday and Thursday to provide insight from the industry's top experts.
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