UW-Madison Looks to Get Back Into Political Polling
Tuesday, February 11th, 2020 -- 8:41 AM
(WRN) -UW-Madison is looking to get back into the business of political polling this election season.As election season rolls on in Wisconsin, UW-Madison is getting back into the political polling business. UW Elections Research Center director Barry Burden says they're partnering with the YouGov polling team to do polls in Wisconsin, Michigan and Pennsylvania.
"Sometime around late February, you should see them in public. And I think it's going to be a really important data point as we look ahead to the Primaries in Wisconsin on April 7th."
Burden says that while the Marquette Law School Poll is well run and well managed, it doesn't have to be the only poll in the state.
"But it's been the only statewide resource for the last six or seven years, so here at the Elections Research Center, we're hoping to add to what we can learn about the electorate in Wisconsin by doing some additional surveys with a somewhat different focus."
Burden says the online based polling through YouGov will help to compare against the phone based polling performed by the Marquette Law School Poll.
"I think it's going to be a really helpful way to get another look at Wisconsinites are thinking about as the 2020 election is heading into the home stretch."
UW-Madison will be partnering with YouGov to do online surveys as opposed to phone surveys. He's hoping that will help yield a different look at Wisconsin, Michigan and Pennsylvania in the coming months.
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