107.5FM WCCN The Rock - The Coolest Station in the Nation
ESPN 92.3FM WOSQ
92.7FM WPKG
Memories 1370AM 98.5FM
98.7FM / 1450AM WDLB - Timeless Classics
Listen Live: 107.5 THE ROCK92.7 FM
Family owned radio stations serving all of Central Wisconsin

Dairy Leaders and UW-Madison Looking at New Ways to Bottle and Make Dairy Drinks

Friday, April 19th, 2019 -- 7:48 AM

(WRN) -Dairy leaders from across the state are looking to help UW Madison research new ways to bottle and make dairy drinks.

The Wisconsin Economic Development Corporation and the Dairy Farmers of Wisconsin are contributing a million dollars worth of grant money to find a way to create non refrigerated dairy based beverages. The goal of the project is to allow for multiple, smaller research projects in order to prototype the technology, and make it available to the industry once they're done. Wisconsin’s dairy farmers and state government want to create the dairy drink of the future. Governor Tony Evers told a dairy conference in Madison that the Wisconsin Economic Development Corporation will invest 750-thousand dollars towards the project.

"To establish the Beverage Innovation Center, a new center for excellence that would be housed in the Center for Dairy Research at the University of Wisconsin campus."

Dairy Farmers of Wisconsin CEO Chad Vincent says farmers are contributing another 250-thousand.

"The Center for Dairy Research and the innovation is critical, and it's one of the best investments that we make."

Dr. John Lucey with Wisconsin’s Center for Dairy Research says this will allow them to purchase equipment for small batches to test many new potential dairy-based beverages.

"Looking for long shelf life, because people want convenience, and they want to be able to have this anywhere."

That research would be made available to manufacturers and producers once it's complete.

Feel free to contact us with questions and/or comments.